Our Values

We love the Tri-Cities, and we are passionate about highlighting the amazing local tourism businesses that provide outstanding products and services to our community and members. Our success is built on the strength of our incredible team and the values we hold dear.

Integrity & Trust

  • We build trust and embrace integrity by practicing personal accountability
  • We believe in each other and the abilities of our team We make decisions that reflect and defend our core values.
  • We are honest, sincere, and do what is right.
  • We are transparent, open, and clear in our intentions, actions, and operations

Inclusivity, Diversity, Equity and Accessibility (IDEA)

  • We will be life-long learners of IDEA
  • We value each other’s experiences and perceptions
  • We highlight, share, and celebrate the diversity of the Tri-Cities
  • We cultivate a sense of belonging through kindness and respect for all people, customs, ideas, and cultures
  • We actively welcome visitors of all backgrounds, races, genders, cultures, and abilities

Communication

  • We actively share information, celebrate successes, and respectfully voice our ideas, concerns, and expectations
  • We actively listen, ask clarifying questions, and confirm understanding
  • We are mindful of our non-verbal communication
  • We assume positive intent with all communication
  • We engage in positive, solution-oriented conversations

Teamwork

  • We provide exceptional service to each other and our community
  • We support each other with enthusiasm and encouragement
  • We seek out opportunities for collaboration
  • We are open, receptive, and non-judgmental
  • We are better together

Innovation

  • We develop new and creative ways of advancing our mission
  • We execute meaningful solutions to drive economic impact and quality of life for our region
  • We are recognized as a thought-leader in our industry
  • We are fearless in our pursuit of excellence through innovation
  • We are dedicated to the pursuit of discovery

Achievement & Success

  • We hold ourselves and each other accountable to achieve our goals
  • We strive for excellence and search out innovative solutions
  • We devote time to personal and professional growth
  • We are mindful of our mission and goals at all times
  • We recognize and celebrate a job well done